Newly-launched Swiss watch brand DecideAndAct (d&a) has debuted a collection of sustainable vegan watches. All three designs in the Ambassador of Change collection are made entirely with recycled or bio-sourced materials. D&a was founded by Alexander Bennouna and Martin Riemer, who both have extensive experience in the watch industry and who noticed a gap in the market for a purpose-led Swiss watch brand with a focus on sustainability. Each of the company’s watches is designed and made locally in Switzerland, using renewable energy. The strap is made from cactus leather and recycled PET, while the packaging is reusable, biodegradable, and vegan. The watches join an increasing number of products being made with cactus leather worldwide, including everything from boots for toddlers to boxing gloves.
Watches in the Ambassador of Change collection are available in three colours — black, silver, and gold — and will retail from £155. The company will use some of its profits to support NGOs that have a focus on peace, diversity, and ecology. In the upcoming Original Collection, 10% of profits will go to a cause chosen by the customer, while each model in the Special Editions collection will be dedicated to a specific cause.
“Improving our world requires a mindset that addresses the reason behind what we do and reciprocates what the community and environment offer to us,” said d&a CEO Alexander Bennouna.
“Our watches are a statement of who we are and what we stand for. By acquiring our first and exclusive limited edition ‘Ambassador of Change’, you are endorsing a new and responsible way of doing business. Join us to be a part of meaningful change, which we can all do together.”
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.