press release: Wayuu Foundation X d&a
Geneva | Los Angeles
July 2022 – How and where we come to life is not our choice, but being respected for who we are, and benefiting from the rights enshrined in the Universal Declaration of Human Rights should be accessible to all of us.
Following this credo, d&a (DecideAndAct), the swisstainable watch and the Wayuu Foundation are honored to announce their collaboration.
The Wayuu Foundation, launched by actress PATRICIA VELASQUEZ, improves the living conditions of the indigenous community in the Americas. The Wayuu Foundation addresses issues of malnutrition, healthcare, potable water and education as well as community’s economic development while encouraging gender equality and preserving cultural heritage and tradition.
d&a combines swiss watch making with engaged design to inspire people to stand for peace, diversity and ecology. The brand places the power in the hands of the people and pledges 10% of retail price to a cause the customer chooses and stands for. This is redefining the watch, taking it from an accessory to a timepiece that makes a difference.
The Wayuu Taya X d&a partnership is symbolized by the Endless handShake line that celebrates togetherness, love and diversity. An emblematic totem that reinterprets the classic Burlington pattern with interlocking hands, in different colors, that share an infinite embrace.
The strap is made of vegan leather and PETA approved materials. The signature monobloc case, is made of 80% recycled stainless steel and domed with a mineral crystal and shelters a circular dial enhanced with relief forged indexes.
Choose your watch, decide your colour and act for the Wayuu communities.
- To learn more about d&a, visit: www.decideandact.com.
- To learn more about the Wayuu foundation, visit: https://wayuutaya.org.